ALL ABOUT PEARL WINE COMPANY
PWC is a full service wine shop and liquor store located in the heart of Denver’s Platt Park neighborhood. We opened our doors November, 2015 with the vision and culmination of 16 years in the wine industry. We offer a large selection of libations to suit any of your celebration needs along with the perfect bottle for a Tuesday night at home. Next to our lengthy list of boutique selections, we also stock reliable favorites. We want to be a store that welcomes you as soon as you walk in and will take the time to help you find exactly what you are looking for or suggest something new and interesting. At Pearl Wine Company, we believe that every bottle has a story to tell. We hand select each bottle sorting through the sea of libations to find selections from those who create authentic products. It is our pleasure to be your humble guides into the world of wine, spirits and beer.
REAL WINE. REAL PEOPLE.
The idea for Pearl Wine Company happened while my mom and I were cooking Thanksgiving Dinner about 10 years ago. My mom opened a bottle and said, “what do you think?” I had to then proceed to tell her that the wine she picked out was actually wine that was produced by a large corporation that buys bulk juice puts it in an attractive bottle/label. In fact I told her that 5 companies, 4 of which are publicly traded, control about 60% of the wine market in the United States! She promptly said well I don’t want to drink that. How do I know what wine what to buy? This is where it gets tricky. Many of the brands that we might think are still family owned have been purchased and are owned by large corporations. The sale often does not include the vineyards that produce the wine because their primary concern is the brand.
Over the years I have had the opportunity to walk into vineyards, cellars and work with some of the great winemakers in the world. These individuals inspired me to share there stories and focus on them. At Pearl Wine Company this is our mantra that we carry through out the store, whether selecting a new beer or whiskey for the shelf.
Now, mom can come in pick any bottle off of the shelf and know that it has been carefully selected.
Pearl Wine Company believes in our community. Providing service and hospitality that the neighborhood values is equally as important as being an active member of our community. Public schools are the backbone of great neighborhoods. We understand the budget constraints that our public schools are facing every year. With these budget constraints in mind PWC has made the decision to focus its charitable contributions throughout 2017 to its neighborhood public schools. Hyper-focusing enables PWC to make meaningful contributions.
In April of 2017 Pearl Wine Company announced PWC School Cash Program. A year round fundraising campaign benefiting our local public schools: Asbury Elementary, McKinley Thatcher Elementary, Grant-Beacon Middle School and South High School. Parents and community members can purchase reloadable cash cards in the name of one of the neighborhood schools listed in the program. Pearl Wine Company will donate 5% of the cash card sale quarterly to the assigned schools.
To announce the program and promote School Cash, Pearl Wine Company donated 5% of total sales in April of 2017 to Asbury Elementary, McKinley Thatcher Elementary, Grant-Beacon Middle School and South High School. Pearl Wine Company raised over $4,000 in April.
In addition to the School Cash Program PWC host an annual Anniversary Tasting held in November. Ticket proceeds from the Anniversary Tasting benefit Asbury Elementary, McKinley Thatcher Elementary, Grant-Beacon Middle School and South High School. Our first annual Anniversary tasting in November of 2016 raised $4,500.