5280 Magazine: Finding the Perfect Vino at Pearl Wine Company is Easy

The owner of this Platt Park liquor store has crafted a unique concept that focuses solely on family-owned wineries, craft beer, and small batch distilleries.

JUNE 21 2016, 2:45 PM

From an early age, food has been an important part of Dustin Chiappetta’s life. His parents both worked in the restaurant industry, and through his teenage years he served as a cook at the family’s café in the small mountain town of La Veta. During college, Chiappetta began learning about wine and how it can enhance food, and that, he says, “is when the wine bug bit me.” After graduating, Chiappetta worked in liquor distributing, where for 16 years he learned the industry inside and out.

So when the opportunity arose to open his own liquor store, Chiappetta leaped at the chance to not just make a shift professionally, but also to craft a novel concept. The result is Pearl Wine Company, a cozy store in Denver’s Platt Park neighborhood built around the idea that without knowing much about wine, customers can pick up any bottle and know they’re getting “a fantastic wine for a good value and a strong sense of place,” says Chiappetta.

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